Ensuring the Perfect Print Job

Investing in Printing

Printed marketing isn’t dead, and in fact, more businesses are starting to use it to advertise at events and in the local area. Investing in printing can be a costly process, for many businesses. Ensuring the printing you have carried out is exactly as you require it, is important especially when it’s your business hard earned profit that is being spent.

When having print design and services carried out there are a few important things to remember to ensure, you’re choosing the best local Norwich printer and printing service for your requirements; ensuring you end up with a perfect finished print job.

Elements to Consider for the Perfect Print Job

Design

When choosing a commercial printer, make sure it’s one that offers an in-house design service. Although most people are more than capable of handling design, however using a professional design service, means your designer will work with you to ensure a professional design is created to be suit your print needs.

With a graphic designer or print design, you can achieve the highest possible contemporary designs, allowing you to effectively market your business in the best possible light.

File in CMYK

Cyan, Magenta, Yellow and Black is a colour mode that most printers use to print files. Red, Green and Blue on the other hand is a colour mode used for computer monitors, the web and video. CMYK and RGB aren’t interchangeable, so you much use one or the other.

Printing in CMYK, allows for a smoother and higher quality printing process. Most printers prefer files to be in CMYK format, or they will need to be converted into this format before printing.

High Resolution Files

if you send a file to a friend or you view it on a phone or device, then it’s more than likely to be 72dpi. Although it might look great when you view it, it’s not a great quality for printing in, as it simply doesn’t capture the detail well.

Most commercial printers will require a file that supports at least 300pi, to ensure a best standard of printing. Although printers can generally resize the image for you, make sure your image is already in high resolution when it’s originally taken, to avoid any potential quality issues.

Print Material

When printing it’s important to consider the type of material you want to print on, whether this be vinyl, paper or card, the options are endless. When choosing a material there are a number of thicknesses, textures and colours to choose from.

Some types of papers or card incorporate materials such as foil or glitter, especially when it comes to things such as invitations or business cards. There is always the option of using recycled materials when printing, although the quality of the finished product mightn’t look as good.

If you’re considering using a recycled paper option, consider the purpose of the printed product. When you’re sending an item out to customers you want it to look professional, if it’s for use in the office such as forms, then recycled paper items might offer a more cost effective solution.