When it comes to web design, there are a few common mistakes to be aware of so that they can be avoided. Just like in any industry, mistakes can happen but it’s worth knowing the common errors so that you can avoid them for your own site.
At Wensum Print, we’ve compiled a list of some of the most common typographical, layout and usability mistakes most web designers make so that you can avoid them yourself! This should help make your website that bit better than your competitors. And, if you’re in search of a web design company for your new website, be sure to give us a call to discuss your requirements.
Below, we discuss five of the most common mistakes to avoid when it comes to your new website design.
Not Matching Your Branding
Matching your branding is essential. A good website design should be timeless and consistent, which means that it should match your branding. How you design and brand your website should be consistent with how it looks and feels on the outside.
It’s also important that your logo and colour schemes are consistent across your website. If one design has a blue background, another has a green background, and a third has a white background, then you have three different ways to represent yourself as a company.
For example, if you have a logo with a lot of detail and a strong colour palette, then the design should too. The same goes for typeface, spacing and layout of images. So it’s important to match your brand colours, fonts, and imagery to the rest of your site. If a client wants a site that’s blue and white, for example, be sure to use those colours and avoid mixing in other colours.
Cheap Designs
The old saying “you get what you pay for” is just as true in web design as it is with other services — especially when it comes to cheap web design. Cheap web design is often riddled with typos and grammatical errors. It also lacks the polish that comes from paying attention to detail and using quality images, graphics and software products. You can easily see the difference between choosing a quality web design company that makes the website bespoke to you and choosing a budget option.
A cheap design is one that doesn’t look expensive or sophisticated. It’s easy to make a website look cheap by overusing images or making use of stock photos instead of original photos from yourself or other people in the industry. You can also make a website cheap by using poorly written text or poorly structured code that makes it difficult for visitors to navigate around the page easily.
The best web designers will never use poor quality images on their sites because they know that the quality of the image reflects on your brand as well as your site. So, if you choose to use low-quality images on your site, be prepared for some backlash from visitors who are more discerning than others when it comes to quality of images. Imagery is everything with your site so invest in quality images for the best results for your new website.
Animated Text
Animation can be really effective in some cases (especially on mobile devices), but it’s important to be careful about how much animation you use on your website. Too much animation could make visitors dizzy or nauseous; too little won’t provide enough sensation to make them want more (like reading more). Used incorrectly, it can also make your website look cheap and can deter visitors. If you do decide to animate words or phrases on your site, use short animations that don’t overuse motion effects or slow down page load times too much (because no one likes waiting and bounce rate is a huge factor in your analytics).
Poor Quality Images
Images are one of the most important elements of a website. You can’t have a great website without having great visuals, and you can’t have great visuals without having great images. But poor quality images can make a site look unprofessional and unappealing to visitors.
Poor quality images are one of the most common web design mistakes. Bad images can be hard to see and can negatively impact a site’s usability. Images should be clear and crisp, with well-defined edges and no compression artefacts. Images that are too small or too large can make it difficult for users to read content on your site.
Slower Site
A slow-loading site is frustrating for users, especially when they’re trying to get something done on your site. If users are forced to wait longer than they should, they might give up on using your site altogether. The best way to avoid this problem is by testing your site’s speed using tools like Google PageSpeed Insights. This will help you identify potential issues before they become big problems for your visitors.
Your website needs to load fast in order for users to stay on it for longer periods of time. If your website is slow or takes too long to load, then users will bounce off it quickly and leave before they even start reading what you have to say.
For Web Design in Norwich, Call Wensum Print
If you’re in search of a web design company in Norwich, look no further than Wensum Print. We have been providing web design services across Norwich and Norfolk for many years now, so regardless of your needs and requirements we’re here for you.
Speak to our web designers to find out more about us and how we can help you.
