There are many businesses that offer similar products and services, and often the best way to sway a customer towards your business is a well designed and responsive website. With so many website builders out there, such as WordPress, creating a responsive website has never been easier and there are many companies, such as our team at Wensum Print, who offer bespoke web design and development solutions to anyone who wants a well designed and responsive website.
If you’re interested in improving the responsiveness of your website and would like more information as to why, in 2022, a well made website is so important, our team have put together this guide to help you!
What is Responsive Design?
First of all, it’s essential to understand exactly what qualifies as a responsive website. To keep it simple, responsive design is when a website is put together so that content on the page is automatically scaled to match the screen size that it is being displayed on. This applies to the webpage itself as well as any texts or images.
A website that has not been optimised to suit different devices is obvious because tedious scrolling and resizing is required to view all content on a page, and can look especially worse when being viewed on mobile devices like phones or tablets. Responsive design for your website has many benefits, including:
Increases Search Engine Optimisation (SEO)
In order to be found by search engines, such as Google, for the services you offer, a responsive website has a ranking algorithm that Google supports. This is because web traffic from various sources has an easy time getting onto the site and finding relevant information is much simpler.
One of the highest forms of web traffic comes from mobile devices, which is why Google made the switch to a mobile-first indexing model. This means that Google will rank your website by going off its mobile version and how much traffic visits your website and stays there for extended periods, making responsive web design a massive boost to your search engine optimisation.
Ensures your Site is Accessible
Many of us can relate to visiting a website that seems promising, boasting to have the answer to our problems or that one perfect product you’ve been hunting for, only to discover a buggy site that you need to resize or endlessly scroll through to get to what you were originally looking for before giving up and seeking out a competitor instead. Responsive web design makes sure that your website is as efficient and accessible as it can be so that once a customer finds you, they won’t click away due to unresponsiveness.
Improves Mobile Accessibility
In addition to making sure your website is accessible on desktop devices, responsive web design adjusts itself to work well on mobile devices. A lot of newer sites tend to optimise this feature immediately but a lot of older websites are still struggling to implement this feature, which drives away mobile web traffic, one of the highest forms of modern web traffic available.
Makes Updating your Site Easier
Whether you use a backend or frontend editor for building your website, cohesive and responsive web design makes the process of updating pages, and information, and swapping out images much easier. By making sure your website has a responsive design from day one, you save a lot of time, money and energy fixing issues or hiring outside developers to make updates or fix bugs that you could do yourself.
This is especially important for smaller businesses, who may not have the time to update the appearance of their website or update the information to spend as little time as possible doing so. Even if you hire a professional to do this work for you, the task will be cheaper and easier done on a responsive website rather than one that’s difficult to navigate.
Consider Your Audience
If you’re a business looking to reach new customers, consider who your target audience will be. Nowadays, many people access websites and view the services they offer from their mobile phones as, typically, they always have one close to hand. Similarly, it’s possible for potential customers to browse while on the move, whether that’s on the morning commute or during their weekend shopping, which is why making sure your website is responsive for both desktop devices and mobile phones is so important.
In 2022, millennials and Gen Zers are skilled and experienced in using mobile phones to find what they want on the web, and they also know that if a website isn’t responsive there are plenty of other options available. By having an unresponsive and clunky website, you are actively driving potential customers away to seek alternative services and solutions from competitors.
Have more questions about responsive web design? Let us help!
Do you want more information regarding responsive web design and what it can do for you and your business? Here at Wensum Print, we are industry experts offering web design services and are on hand to provide you with quality advice to help you achieve your fully responsive website! Get in touch with us today, we’re only a phone call away and can’t wait to hear from you!
