Marketing materials are how businesses connect with their customers, whatever business you run or industry you’re in, using effectively designed marketing materials should always be a top priority.
Brochures
Brochures come with a range of uses and are suitable for many businesses, and when designing your brochure it’s important that you consider a number of areas, think about how the customer will see and read the information, as well as the order that you put it in. We recommend using an introductory message, as well as including logos and a call to action. You should then decide how to lay out the rest of the brochure, consider the information that you’re going to include and how you’re going to present it.
Postcards
Postcards, while they are considered to be old school, they are popular mailing materials that can include an important image on one side and then an informative message on the back. When using postcards in your marketing campaigns, we advise that you ensure that the image is interesting and will catch the reader’s attention, this is to entice them to find out more information on your products and services.
Leaflets
Leaflets are similar to small booklets and are great for promoting your products and services, as well as relaying crucial business information.
Posters
Posters are a popular option, especially when it comes to catching people’s attention outdoors, they include high contrast designs that are vibrant and stand out, this encourages a customer to stop when walking by and take a closer look. We also advise that you use high quality printing for your posters, a blurry, bad quality image will lose attention and effect.
Letters
Letters, including sales letters will be full sheets of paper that include written messages aiming to sell and promote a product or service. When it comes to writing and designing sales letters, you’ll need to consider including typography that stands out, as well as clear fonts and messages that are well written. This is so that the reader reads through the whole letter and acknowledges your call to action.
Now that we have considered the many different ways to design your marketing materials, we advise that you consult an experienced graphic designer, someone who will know how to portray your product, service and brand.
Here at Wensum Print, we are home to an experienced team who have provided a range of print marketing and media to many customers and businesses across the UK. As well as being well versed in printing and the various methods, at Wensum Print we are also home to a team of graphic designers. Our graphic design team has provided designers for a large range of marketing materials, as well as online web design.
For more information on how Wensum Print can help you and your business. Get in touch today.
